A transformation of marketing is underway as we spend more time on our mobiles, tablets, and laptops. The challenge for brands is to connect with customers through all these devices in real time and c...
However, rebranding your business isn’t easy. Much of the challenge involves modernizing your brand identity without straying away from your business’s core principles. If you do it poorly, you could...
Only a decade ago, things like PR and reputation management seemed like matters of concern for big businesses and celebrity personas. And it seemed like smaller brands had little to care about; their...